The importance of mobile websites

How many folks access the Internet on mobile devices? Quite a few, actually, and the numbers continue to grow. Experts predict that by 2014, more people will surf the ‘net on mobile devices than on desktop computers. That means more and more people will be doing business on mobile devices as well. They’ll be using their smart phones and tablets from anywhere and everywhere to access the websites of businesses like…well, you.

Of course, just because customers can find your website on mobile devices doesn’t necessarily mean their mobile experience with your website will be a good one. If your website isn’t designed to be viewed on mobile devices, then it probably doesn’t have the right graphics, buttons, navigation screens, sizes, and other details to make it easy to view on a smart phone or tablet. It can make your website look disorderly and unprofessional, which is not the impression you want to be giving customers. You should make the effort to get your website mobile-friendly. It’ll make more and more of your customers happy, which will undoubtedly make you happy, too!

75% of customers prefer a mobile-friendly website when surfing the net on their mobile devices. That means if you indeed have a mobile-friendly website, then the majority of mobile device customers will favor you over…oh, say, your competitor who doesn’t have a mobile-friendly website.

Roughly half of customers say they are less likely to do business with someone if a mobile website experience was bad. They think it’s indicative of a business that just doesn’t care. But, of course you care! That’s why you should develop your mobile site – to please the customers. Before, you know, the customers just stop bothering with you and start doing business with somebody else.

The Foundry mobile website
O2-designed mobile website for The Foundry Cinema & Bowl

Long story short, an optimized mobile website pleases your customers because it makes doing business with you that much easier, whenever, wherever.  If you don’t have a good mobile website, then your customer’s experience with your website may not be good, either. It could frustrate your customers, which could cause them to simply do business elsewhere, and ultimately end up tarnishing your entire brand image. Don’t let that happen.

At O2 Creative, we’ve optimized websites for businesses large and small. We make sure a website is clean and easy to navigate from any smart phone or tablet, anywhere and at any time. So if you want to mobile-optimize your website, or create a dedicated mobile site, then come talk to us. Trust us – your customers, and everyone else involved in your business, will appreciate it.

EPSON scanner image

Click here for more information about mobile websites in the original Yahoo article.

Click here to read our next blog post – search engine optimization!