photo shoot

O2 on the set of a shoot

O2 Creative’s graphic designer Eric recently had the opportunity to work on a commercial shoot!


Eric served as a production assistant for the art department on the set of a commercial shoot for Blue Moon Brewing Company. The shoot took place at the nearby Devil’s Thumb Ranch in Tabernash, just down the road from the O2 office in Fraser. We’re all pretty excited to have a member of team O2 on the set of a shoot.


Eric has always wanted to work on a film set, ever since his parents took him to Universal Studios as a child. When he was offered a spot on the production crew for this project, he jumped at the opportunity.

As an art production assistant, Eric’s job was to set up each scene and make sure every little thing would look good for the camera. The shoot was incredibly detail-oriented, from minute elements in the background of a scene, to the placement and appearance of each prop. For instance, the glass of beer in each scene had to have exactly one inch of head, which had to begin just above the Blue Moon logo on the glass. If the head didn’t look just right, Eric and the crew had to “fluff” it back up before taking the next shot.


Eric was one of about 25 people who worked on the set. He really enjoyed the opportunity to contribute his own creative suggestions to the director throughout the project. Each person played a unique role in the production of the commercial, and everyone functioned as part of a greater team with a unified goal. Eric’s experience working as part of a creative team at O2 better prepared him to work on the set of the shoot for Blue Moon. Working on the set also helped Eric gain new insight on how O2 can work as a creative team more efficiently on future projects.


The commercial itself offers an artistic perspective into the similarities of craftsmanship between snowboard making, woodworking, gourmet cooking, and of course, beer. The commercial will feature the rustic spaces of Devil’s Thumb Ranch, as well as the mountain scenery of Colorado’s Favorite Playground. Keep an eye out for the commercial to air soon!

Do you have any cool experiences working on a creative project? Please share your stories with us!

To contact O2 Creative, call 970-726-8021 or email [email protected].

Click here for our last blog – O2 at Gears & Beers!