O2 goin’ guerrilla
O2’s Jaryd and Brad recently headed down to the Front Range for what we like to call a “guerrilla marketing” campaign. Our client Granby Ranch wanted to gain a little more exposure among Colorado’s mountain biking community, so we organized a promotional day at the awesomely huge Wheat Ridge Cyclery in Wheat Ridge, CO.
After promoting the event on social media, we set up shop for an afternoon at the Cyclery. Customers were invited to spin Granby Ranch’s promo wheel, giving them the chance to win passes, coupons, cozies, and other promotional items too.
We also offered cool new Bike Granby Ranch stickers, and even brought along a few Save The Fraser River stickers as well.
Everyone who stopped by to see us was excited to learn about Bike Granby Ranch and to get the opportunity to check out Granby Ranch’s lift-served downhill and cross-country bike trails. Though many people knew Granby Ranch as a winter ski resort, not as many folks were familiar with the resort’s summer bike park.
The promotional efforts really went a long way in increasing Granby Ranch’s brand awareness of its summer bike (and golf, and fish, and grill) offerings. Selecting a large bike shop like Wheat Ridge Cyclery was especially valuable to the campaign, since we were able to increase Bike Granby Ranch’s brand awareness among its most important demographic: bikers!
In addition to effectively increasing Granby Ranch’s brand awareness, the promotional day was actually a lot of fun. At O2 we always enjoy working with our clients, and we’re always happy to undertake all sorts of creative marketing efforts, even if it’s a guerrilla campaign in a whole new community.
Thanks so much to Granby Ranch for being the fun clients they are, and to Wheat Ridge Cyclery for kindly hosting us!
If O2 can help your business with anything from marketing campaigns to promotional products, contact us today!
To contact O2 Creative, call us at 970-726-8021 or email [email protected].