O2 Creative is Rebranding!

Why? After a few too many people thought were an oxygen bar we decided to develop a survey to identify our brand’s identity.

The survey results confirmed that we needed to rebrand in order to better convey what we do as a business, what we are capable of, where we work, and the types of industries we work with.

Here is some information on the process –

• We met to discuss direction: We like our color scheme of lime green, black, and white. (Good thing too because it matches our office and none of us enjoy or are great at interior painting.)
• We like our name: (Phew! That would be a lot of documents, addresses, etc. to change.)
• We are web-based: We’ve realized that in the past few years, our business has changed to be more web-based – (websites, web design, online marketing, SEO, etc.). Our new branding needs to reflect, and convey that…our current branding, logo, tagline, etc. doesn’t.
• Solution: We’re going to take on a whole new look, put ourselves first and develop a responsive website, design and develop handouts, business cards, etc. (We are getting a makeover folks!)

While our rebranding process is still underway, our team and designers have made great strides in giving our current logo a “facelift.”

Here is a sneak peak!

Our Old/Current Logo: We like it, we used to love it…but we need a change. We need something so FRESH and so CLEAN…like OutKast. Something that will clarify and convey who we are and what we do.

Our New Logo: The goal was to develop a simpler logo that has a greater range of use. When it comes to logos, the simpler the better. That way we will be able to “manipulate” our logo in order to fit each of the particular uses we have for it. (Fun Fact: Logos are getting smaller and simpler these days to conform with mobile sites, social media, etc. Just one of the many trends we are staying on top of!)

So our designer Jason started at the drawing board…

Then moved onto Illustrator where he took the concepts to create vector drawings derived from the sketches and ideas. (This is where the magic happens…)

Our team identified a direction…which we are excited to unveil in the next few weeks. Stay tuned!