The Importance of Branding
Branding is one of the most overlooked aspects of a business, yet it is perhaps the most important.
What is Branding?
Brand is key to developing and facilitating perception of your business. It is what you are promising your customer and is what helps to differentiate your product and/or service from those of your competitors.
How to define your brand?
- What is the mission or goal of your business or organization?
- What separates your products or services from others?
- What is the current perception of your business or organization?
Take time to identify accurate perceptions through the use of surveys, interviews, focus groups, etc.Include all stakeholders that are involved and don’t assume.
- Board members
What do you want the perceptions to be?
- Logo – come up with a great logo! – Don’t skimp on this, your logo will be the “face” of your business/organization
- Identify color schemes, layouts, placement, etc.
- Write down key messages and attributes you want to convey with all individuals you come in contact with.
- Share these messages with employees so that they can incorporate them when representing the business/organization.
- Create a “voice” for your business or organization that reflects your brand
- Use this voice in all written and verbal content
Create a Tagline:
- A tagline is a short, concise statement that captures your brand
- The tagline should be simple, yet memorable
- Encompass your brand in all parts of your organization (Everything from answering your phone, email signatures, business cards, blogs, website, etc.)
- Consistency is key
- Remain true to your brand
Brand consistency in all Bike Granby Ranch collateral
A level of consistency remains throughout all Granby Ranch collateral
Think it is time to consider branding your organization or business? O2 Creative is here to help you should you need any help along the way. We can help with the entire branding process or just pieces of it. We specialize in defining brands, designing killer logos, creating visually effective websites, and more!
Contact us today: 970-726-8021, [email protected]