The Importance of Branding

Branding is one of the most overlooked aspects of a business, yet it is perhaps the most important.

What is Branding?

Brand is key to developing and facilitating perception of your business. It is what you are promising your customer and is what helps to differentiate your product and/or service from those of your competitors.

How to define your brand?

What is the mission or goal of your business or organization?
What separates your products or services from others?
What is the current perception of your business or organization?

Take time to identify accurate perceptions through the use of surveys, interviews, focus groups, etc.Include all stakeholders that are involved and don’t assume.

Consumers
Community
Employees
Board members

Logo designed by O2 Creative for Frost

What do you want the perceptions to be?

Next Steps

Design:

Logo – come up with a great logo! – Don’t skimp on this, your logo will be the “face” of your business/organization
Identify color schemes, layouts, placement, etc.

Logo designed by O2 Creative for the Town of Fraser

Brand Message:

Write down key messages and attributes you want to convey with all individuals you come in contact with.
Share these messages with employees so that they can incorporate them when representing the business/organization.

Voice:

Create a “voice” for your business or organization that reflects your brand
Use this voice in all written and verbal content

Create a Tagline:

A tagline is a short, concise statement that captures your brand
The tagline should be simple, yet memorable

Incorporate:

Encompass your brand in all parts of your organization (Everything from answering your phone, email signatures, business cards, blogs, website, etc.)

Be Consistent:

Consistency is key
Remain true to your brand

Branding

Brand consistency in all Bike Granby Ranch collateral

A level of consistency remains throughout all Granby Ranch collateral

Think it is time to consider branding your organization or business? O2 Creative is here to help you should you need any help along the way. We can help with the entire branding process or just pieces of it. We specialize in defining brands, designing killer logos, creating visually effective websites, and more!