Promotional Products from O2
O2 is pleased to announce yet another service we’ll be offering as an agency. In addition to providing top-quality graphic design, web design, and marketing services, we’ll now also be offering promotional products to our clients as well! Click here to view our promo products page!
Nowadays, promotional products are an increasingly important part of a business’s marketing mix. They’re a tangible symbol of your business that can really do a lot for brand awareness.
There’s virtually no end to the variety of promotional products we could create for you as well. We can design the coolest branded shirts, hats, and other apparel, which can be used both as uniforms for your employees, as promotional items, or even as business gifts to clients.
We can design your brand logo or message on office products, such as calendars or mouse pads. We can create coffee mugs, water bottles, or even tools and toys that can represent your business too.
Feel free to browse our promotional products page – click here to check it out!
Pens and key chains? We can do that. Bumper stickers for your car? We can do that, too. Branded pocketknives or mini-flashlights? Yup, we can do that too!
We think unique business-specific promotional products can be especially effective. From pizza-shaped magnets for your pizzeria to branded golf balls and tees for your golf course, we can get really creative with promotional products!
Of course, if you’d like to discuss promotional products in more detail, or if you have a certain promotional product in mind, contact us today! We can create the best promotional products that will take your marketing efforts – and the overall success of your business – to whole new levels!
Serving Grand County Colorado, Summit County Colorado, Winter Park, Fraser, Granby, Kremmling, Silverthorne, Dillon, Breckenridge, Frisco for all your Promotional Products. To contact O2, call us at 970-726-8021 or email [email protected] . To view our promotional products page, click here! Click here for our last blog post: O2 helps to Save the Fraser River
Press Coverage for O2
O2 was in the news this week!
Yup, that’s right. O2’s own Eric Van Herwaarden was interviewed this week by Grand County’s Sky-Hi Daily News. The article offers a little insight into what it’s like to do business here in the high country of Colorado, and covers a lot of interesting topics about O2. Eric discusses a little bit of everything, from marketing and design inspiration to living and working in Colorado’s Favorite Playground. Give it a read!
You can read the interview online: CLICK HERE for a link to the Sky-Hi article about O2.
Thanks to the Sky-Hi Daily News for the great writeup!
Of course, if you’d like to discuss the article, or if you have any other questions for us at O2, please feel free to contact us! Give us a call at 970-726-8021 or email us at [email protected].
Click here for last week’s blog: expanding to Summit County!
O2 expanding to Summit County
Big news from O2!
As you know, our office is located in Grand County, as are many of our clients. In addition to Grand County, we’ve always been happy to provide our top-quality graphic design, web design, and marketing services to businesses near and far. That’s why we’re pleased to announce our plans to expand to Summit County, Colorado!
That’s right. We’d like to formally offer our services to Summit County businesses (though we’ll still be working hard for Grand County and all our other clients either way!)
With our years of experience in resort and tourism marketing and design, we’re already the perfect fit for many businesses in Summit County. We’re happy to come meet in Summit, or if you’re ever in our neck of the woods, you’re always welcome to stop by our Fraser office.
So if you know of any businesses looking for marketing or design work in Frisco, Dillon, Breckenridge, Keystone, Silverthorne, or anywhere else in Summit County, let us know! We’re happy to provide websites, mobile websites, graphic designs, marketing, advertising, promotional items, logos and branding, social media, and any of our other services to our Summit County neighbors.
So contact us at O2 for more info or for a free consultation. Your mountain business deserves to work with a mountain agency!
Give us a call at 970-726-8021 or email [email protected].
Click here for our last blog: small business marketing checklist
Credit Wikipedia for the map image
Small business marketing checklist
Starting or growing your small business can be a lot of work. In order to establish the market presence your business will need, there are a lot of bases you’ll need to cover. That’s where we at O2 can help. We’re an agency that works with new and growing businesses every day. Here are just a few things your business will need to be successful:
Your business will need a brand; a logo; an identity – something by which your market can recognize you. We can help develop your brand, and create a professional logo that’ll do more than just get your business recognized – it’ll make your business stand out.
Your business will also need marketing. Advertising campaigns, promotions, a marketing plan, signage, media, execution – all that stuff takes time and creativity. We can do all your marketing dirty work for you, from designing ads and media, to coordinating a campaign, to even researching and creating a marketing plan. We’ll help you figure out the most effective marketing strategies that will make your business really shine in your market.
Your business should also have a professional online presence. Customers these days expect businesses to have a website, and your business deserves a website that serves your needs: online booking systems, blogging features, e-commerce, photo galleries, and whatever other custom features your business can use to achieve success. Your online presence shouldn’t be limited just to desktop computers either – now that so many folks have smart phones, mobile websites are more important than ever.
And more and more, customers want businesses they can interact with online. They want to know what a business is up to; want to communicate; want timely updates and announcements. This can be achieved through blogging and social media. Facebook, Twitter, Pinterest, and other platforms allow you to showcase your business, interact with your markets. (Oh, and social media campaigns are a GREAT way to attract new customers as well!) We can help you set up blogging and social media pages, and even manage blogs and pages for you, so you can focus on the day-to-day operations of your business.
The point is, we at O2 can help with all the daunting details of marketing. We’ll help your business create the best campaigns, the best designs, and the best websites, and more. Contact us today to discuss all the ways our agency can help your business!
To contact O2 Creative, call 970-726-8021 or email [email protected].
Click here for our last blog – O2 addicted to powder!
5 reasons your business needs a sign
There are virtually endless little details to consider when it comes to marketing a business, though there’s one marketing detail that every business should think of as essential: a sign. Why does your business need a sign? Lots of reasons, actually! Here are just 5 quick reasons why:
Signs are effective. Plain and simple! From a marketing perspective, signs get you noticed. They let your market know who you are, where you are, and what you do. As soon as your business has a sign, customers will instantly be more familiar with you.
Customers judge books by their cover. For better or for worse, this is certainly true, especially with business signs. In a customer’s mind, a good business has a good sign. If your sign is professional, attractive, engaging, and fresh, then customers will think the same about your business. This is why it’s so important to design a quality sign that will accurately represent your business.
Of course, not every sign is necessarily effective in the ways your business wants it to be. If your business’ sign is not professional and engaging, then you won’t engage your customers as well as you could, should, and would with a good sign.
Worse yet, if your sign is bland or plain or dated or broken, then customers will think the same about your business. Even worse yet…
“A business with no sign is a sign of no business.” If you don’t even have a sign then customers may think your business has closed, may not think your business is legitimate, or may not even know your business exists!
Signs aren’t as expensive as you think. No, really! There are quality signs for every business’ budget. Besides, a sign is a one-time cost (contrasted with the ongoing costs of many other marketing initiatives). A sign is an investment for your business, and continues to market your business for years after the initial cost, which leads us to our next point…
A sign is always working for you. It never quits! A sign reminds customers about your brand every time they see it – 24/7/365 (366 on leap years). Even when your business is closed for the day, your sign will still be marketing for you.
These are just a few reasons why it’s so important for your business to have a sign – and not just any old sign, but a professional, well-designed, high-quality sign that represents the quality of your business.
We at O2 would be happy to help you design a sign as well. We can create the coolest signs for all sorts of businesses both big and small. Our signs will represent your business, get you noticed, and never stop working for you!
To contact us at O2 Creative, call 970-726-8021 or email [email protected].
Click here for our next blog: Reasons to hire a marketing agency
Reasons to hire a marketing agency
Folks often ask us, “Why should our business hire a marketing and design agency?”
Well, LOTS of reasons, actually. Between the time, money, energy, and experience it takes to effectively market your business, there are plenty of reasons why your business can really benefit from hiring an agency. Here are just a few:
Experience and expertise: We at O2 have over 30 combined years of experience in marketing and design. We do this stuff every day! If you aren’t sure how to market your business just yet, we can quickly and efficiently help you identify the marketing strategies that will work best for you.
We stay on top of all the latest marketing trends as well, so we can identify marketing ideas much more quickly than someone who doesn’t necessarily think about marketing every day.
Time: Small businesses usually don’t have much free time, and unfortunately, marketing takes time. Devising a strategy, coordinating ads, creating promotional items, writing content, managing a campaign – all that stuff takes precious time. That’s where an agency can help. Let us do your marketing work for you, so you can keep your time focused on operating your business.
Speaking of time – agencies can also complete marketing work much faster than trying to do it in-house.
It’s not as expensive as you might think: sure, hiring the biggest marketing agency in New York City can get pricey, but we’re a small business that specializes in working with other small businesses. We can create marketing packages that fit your needs as well as your budget.
Besides, hiring a marketer in-house can be expensive too. Recruiting, interviewing, training, salary, benefits – all that stuff takes lots of money and time. By hiring an agency to do your business’ marketing, you can contract for exactly the work you need without having to hire a whole new employee.
Objectivism: You know the old adage – “can’t see the forest for the trees.” If you’re busy with the day-to-day details of your business, it may be difficult to think about how to market your business in the big picture. A business can really benefit from the objective outside perspective that an agency can provide, especially when it comes to matters of marketing or design.
Resources: as an agency, we can help with your marketing, but why stop there? We can help you execute every element of a marketing strategy – designing a brand and logos, producing and coordinating advertising, updating blogs and social media campaigns, designing and maintaining websites, and more.
The point we’re trying to make is, there are are lots of ways our agency can help your business. Contact us today to see what we can do for you!
To contact O2 Creative, call 970-726-8021 or email [email protected].
Click here for our last blog: O2 on the Wipe Out!
Is Print Dead? 4 reasons to use print media
Is Print Dead?
Folks often ask us, “is marketing with print media even worth it any more?” It’s not a bad question, considering all the advances in digital media these days. But at the same time, we always answer the question with an emphatic “YES!”
No really! Print media actually still has plenty of benefits both old and new. Here are 4 of our favorite reasons why you should still be using print media to market your business:
1. Print ads are effective for target marketing. Placing your ads in special interest publications helps you to reach niche audiences that can otherwise be difficult to target. Printed ads such as posters and banners are also a great way to reach your audience in public places and at special events, which leads to our second point…
2. Print media is tangible. Business cards, brochures, and other print media give customers something to take with them. Print media also has a long shelf life. While online ads can come and go in just a click, your audience tends to keep magazines and other print publications around the home or office for much longer.
3. Print media gives you credibility. To some folks, online popup ads and banners can come across as a spammy nuisance. However, if you have a handsome business card or other print media to give them, it makes you look like a legitimate businessperson.
4. As businesses use online advertising more, and print media less, this can be an opportunity for you! If certain print mediums are less cluttered with ads, this gives you the chance for your ad to really stand out.
These are just four reasons, in a nutshell. Of course we could go on and on, but we’ll again try to keep this a blog post and not a novel. And of course, digital media definitely has its advantages as well (perhaps that’ll be a future blog post, who knows!) We recommend a good strategic mix of both digital and print media to get the most out of your marketing efforts.
To discuss more of the benefits of print media, or if you have any other marketing questions about your business, contact O2 Creative today.
To contact us, give us a call at (970) 726-8021 or email [email protected]. Or, if you want – write us at P.O Box 1349, Winter Park, CO 80482 – because we love print media!
Click here for our next post – Pinterest!
Click here to read more about print media at forbes.com.
The Popularity of Pinterest
Popularity of Pinterest
Pinterest is among the fastest growing social media platforms these days, and marketers have taken notice. We at O2 Creative have been learning more and more about this cool site every day – we even have our own Pinterest page!
So what is Pinterest, anyway?
Pinterest is primarily an image-based content site, in the sense that it focuses mainly on users sharing images. Users can post, or “pin,” images that have been uploaded or linked from a website. A user’s main Pinterest page is a “pin feed” that chronologically displays the activities from other “boards” a user follows. The pins include links back to the original page or website, which is a great way to drive traffic to your website. Users even have the option of notifying Facebook or Twitter friends when they post new content to their Pinterest page.
Users have “boards” where their pins are located. Users can have multiple boards for various topics or themes. Users can browse, like, and comment on each other’s boards and pins, and “re-pin” each other’s content.
Users can search for various topics as well. For example, a user could search for “potatoes” in pins and find photos of potatoes, links about potatoes, potato recipes, potato growing, or potato articles, all from other Pinterest users. Or, users can search boards for potatoes and see and find boards that other users have made about potatoes.
As Pinterest grows, the opportunities for businesses to market themselves on Pinterest do as well. Businesses can create business pages on Pinterest, and the image-driven content is great for showcasing your products or services. You can include other useful info as well, such as prices, promotions, and other advertisements and business news. Many businesses, especially retailers, have enjoyed success on Pinterest. Businesses can even launch products and influence trends with an optimally managed account.
So what can a Pinterest page do for YOUR business? A lot of that depends on what sort of products or services you offer, your market and industry, and other factors. But odds are, a Pinterest page can be an innovative new way to market your business. So if Pinterest interests you, contact us today! We’d love to sit down and discuss how to get the most out of marketing for you on Pinterest – and other social media, too!
Give us a call at 970-726-8021 or email at [email protected].
Now if you’ll please excuse us, we’re going to go try this new recipe for potato soup we just found…
Click here for our last post – looking for a sign?
Looking for a sign?
Business Sign Designed in Colorado
For most businesses, proper signage is one of the most important elements of marketing. Signs create an identity and a presence for a business. They’re critical for building brand awareness. And, all things considered, business signs are actually one of the more affordable marketing initiatives a business can pursue.
In many ways, a good sign is your business’s identity. Signs let everyone know who you are and what you do. They get you noticed and make your business more familiar to your customers.
Business signs define your presence in your market. A sharp, professional, well-executed sign communicates to your customers that you’re a sharp, professional, well-executed business. Conversely, if your sign looks dated, cheap, or just cheesy, then your customers will think the same about you. And perhaps worst of all – if your business doesn’t even have a sign, then your market may not even know you exist!
Signs are also invaluable as promotional tools. For instance, a sign that includes your logo helps to build your brand and reinforce your market presence. Signs can convey important information, including info about your products, services, taglines, contact info, or other news and information.
- O2 Creative-designed outdoor signage for our friends at Fraser Valley Hot Dog
Signs are always working for you as well. They’re there 24/7 to keep your business fresh in the minds of customers. Even if customers don’t have an immediate need for your products or services, the constant exposure of your business sign will help them to think of you when they are ready to do business.
Indeed, proper business signage is an important part of a business’s overall marketing efforts. Signs are among the most cost-effective marketing efforts in the long run as well. Sure, a good sign will probably cost you, depending on how fancy you get. But signs are a one-time purchase that can provide years of effective marketing.
When you compare the cost of a sign to the ongoing costs of other marketing efforts, signage actually starts to look like a bargain. Whether customers see your sign for the first time and impulsively stop in, or eventually visit your business after noticing your sign over time, signs provide great return-on-investment either way.
So where can you get good business signs? Well, not to toot our own horn, but we can design some of the coolest signs around! We can work with virtually any business and any budget to create indoor and outdoor signs of all colors, shapes, and sizes. We can design signs for any building, location, or event. Heck, we can even put signs on your car! We’ll help you create a sign that helps to establish your market presence and represents the identity of your business.
Give us a call today at 970-726-8021 or email us at [email protected].
Click here for our next post – the business of business cards!