Case Study: The Foundry

When The Foundry Cinema & Bowl came to Winter Park, they approached O2 Creative with an interesting task: build a brand from scratch. We welcomed the opportunity (we’re kind of dorks like that) and promptly began developing ideas for every detail of the brand development.

Fortunately, we were well aware of the work we had cut out for us. We knew we had to design a logo, signage, a website, rack cards, business cards, posters, advertisements, and lots of other media, not to mention all the other little efforts it takes to make a brand successful.

We knew we had to remain consistent in our branding efforts, so customers could consistently recognize The Foundry’s brand. We also knew everything we designed had to lend itself to the marketability of The Foundry as a whole. We had to express the market identity The Foundry sought to achieve.

We began by designing a logo. We worked closely with The Foundry to create exactly the logo they wanted. In this case, they hoped for a retro-industrial sort of style. We ultimately came up with a classic round logo and combined it with a more modern letter font, which yielded us a handsome logo that we think is bold, clean, and recognizable.

The Foundry Logo design
The Foundry Logo design

We took The Foundry’s new logo and began applying it to other branding efforts. We designed The Foundry’s outdoor sign that lights up big and bright along Highway 40. We think the retro-inspired logo looks especially sharp atop The Foundry’s old school factory-inspired building.

The Foundry outdoor sign
The Foundry outdoor sign

We then wanted some tangible marketing media; something that The Foundry could pass along to customers. With the goal of building brand awareness for The Foundry in mind, we created an integrated mix of branded marketing materials – everything from business cards…

Foundry Business Cards
Foundry Cinema & Bowl business cards

…to pizza boxes.

Foundry pizza box
Foundry pizza box (even just looking at this one makes us hungry).

After we designed The Foundry’s tangible media, we agreed it was time to get digital. We designed a website and mobile website, both of which make extensive use of The Foundry’s branding and logo. Now The Foundry has a robust online presence. Customers can look up movie times, menus, and bowling info from computers, tablets, and even smart phones.

O2 designed website for The Foundry
O2-designed website and mobile site for The Foundry Cinema & Bowl

We continue to work closely with The Foundry, creating new media to promote all the new events at the cinema and bowling alley. Whenever The Foundry has new movies, bowling events, food and drink specials, or live music shows, we’ll design some fresh promotional media. Each promotion consistently has The Foundry’s familiar round logo and design, which helps maintain and grow brand awareness.

The Foundry 2013 Winter Bowling League Poster
The Foundry 2013 Winter Bowling League Poster

Overall, this is just a few of our branding and marketing efforts for The Foundry. Each element has played a role in helping The Foundry become the successful brand it is today.

We’d also like to mention that we actually enjoy helping our clients with branding efforts. We like the creative challenge of helping a business express its identity to a market. We even kind of have fun with it! With that said, we’d be happy to help you build your brand. If you or your business has any questions with branding, marketing, or design, please contact us. Let’s get creative together!

To contact O2 Creative, call us at 970-726-8021 or email [email protected].

Click here for our next blog post – Leaving Planet Earth!