5 reasons your business needs a sign

There are virtually endless little details to consider when it comes to marketing a business, though there’s one marketing detail that every business should think of as essential: a sign. Why does your business need a sign? Lots of reasons, actually! Here are just 5 quick reasons why:

Signs are effective. Plain and simple! From a marketing perspective, signs get you noticed. They let your market know who you are, where you are, and what you do. As soon as your business has a sign, customers will instantly be more familiar with you.

Cooper Creek sign
O2-designed sign for Cooper Creek Square shopping center in downtown Winter Park

Customers judge books by their cover. For better or for worse, this is certainly true, especially with business signs. In a customer’s mind, a good business has a good sign. If your sign is professional, attractive, engaging, and fresh, then customers will think the same about your business. This is why it’s so important to design a quality sign that will accurately represent your business.

Of course, not every sign is necessarily effective in the ways your business wants it to be. If your business’ sign is not professional and engaging, then you won’t engage your customers as well as you could, should, and would with a good sign.

Worse yet, if your sign is bland or plain or dated or broken, then customers will think the same about your business. Even worse yet…

“A business with no sign is a sign of no business.” If you don’t even have a sign then customers may think your business has closed, may not think your business is legitimate, or may not even know your business exists!

The Foundry outdoor sign
The Foundry outdoor sign, design by O2

Signs aren’t as expensive as you think. No, really! There are quality signs for every business’ budget. Besides, a sign is a one-time cost (contrasted with the ongoing costs of many other marketing initiatives). A sign is an investment for your business, and continues to market your business for years after the initial cost, which leads us to our next point…

A sign is always working for you. It never quits! A sign reminds customers about your brand every time they see it – 24/7/365 (366 on leap years). Even when your business is closed for the day, your sign will still be marketing for you.

Even during a blizzard, business signs never stop marketing for you!

These are just a few reasons why it’s so important for your business to have a sign – and not just any old sign, but a professional, well-designed, high-quality sign that represents the quality of your business.

We at O2 would be happy to help you design a sign as well. We can create the coolest signs for all sorts of businesses both big and small. Our signs will represent your business, get you noticed, and never stop working for you!

To contact us at O2 Creative, call 970-726-8021 or email [email protected].

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