Rebranding my business

5 Benefits of Rebranding

Rebranding’s in the news again this week.

Pizza Hut’s new logo and rebranding. Image Credit: Hut

Pizza Hut unveiled a comprehensive new rebranding complete with new logo and new menu offerings – anyone else curious to try that honey Sriracha sauce? The news from Pizza Hut prompted us at O2 to hold numerous discussions this week about rebranding (we’re marketing nerds like that). With rebranding on our minds, we thought we’d use this week’s blog to discuss the ways a business can benefit from a rebranding. Here’s a quick list of 5 benefits of rebranding:

Rebranding keeps your business up-to-date. Perhaps your current brand is looking a little dated, or just doesn’t attract customers like it once did. Rebranding helps your business keep up with the times and helps you stay fresh in the minds of your customers.

Rebranding differentiates your business. Maybe your brand has been around for such a long time that you just don’t get noticed like you used to, or maybe your branding is just too similar to the branding of another business in your market. Rebranding creates individuality for your business. It helps you get noticed and stand out again, which leads to our next point…

Rebranding can revitalize your business. When your branding is new, it makes customers curious to see what’s new with you. Updating your brand both re-engages existing customers and catches the attention of new customers too. Consider a rebranding to breathe a breath of fresh air into your business, especially if a new strategy is involved. Speaking of which…

Changes in business strategy should be accompanied by changes in branding. If you’re making changes to the marketing strategy or to the product or service offerings of your business, consider a rebrand to go with it. Updating your brand acts as an illustration to your customers of the updates in your business’s offerings. This is especially true if your brand has or recently had a merger or acquisition in the works.

Technological innovations need branding innovations too. If advances in technology has changed the way your business operates – for instance, maybe you do a lot more business online these days – then a fresh rebranding is a good way to reflect your business’s operations.

These are just a few quick reasons why rebranding can be beneficial to your business. We could go on, but for now we’ll keep it at 5, for the sake of the blog. Of course, rebranding is frequently much more than just a new logo. It often involves a new marketing strategy and ad buys, new target audiences, new products and services, and more.

O2’s rebranding included a new logo (left), displayed alongside our old logo (right) for reference.

It can get overwhelming, and that’s where we at O2 come into play. We’ve branded and rebranded all sorts of businesses over the years, including even ourselves. We can help you through every step of the branding or rebranding process, and we’d be happy to do it for you. So if you’d like to discuss the benefits of rebranding your business, let’s have a chat. Please contact us soon!

To contact O2 Creative, call 970-726-8021 or email [email protected].

Click here for our last blog: O2’s local media survey.