Why choose a professional web design firm when you can do it yourself?
Why choose a professional web design firm when you can do it yourself?
There are a million ways to build your website, in fact there are even free, “do it yourself” options. The real question is what happens down the road with a “do it yourself” website?
Here are a few insights as to how working with a professional web design firm will increase your ROI (Return on Investment):
1) Branding Your Business
You’ve spent countless hours filtering through pre-designed templates, uploading photos, inputting your content and launching your new website. After you go live you realize that your logo, business cards and ads look completely different from your new website. Let’s say you give out your business card at a local networking event to a potential client and that potential client visits your website. Did your website convey your message from the networking event? Did your website match the business card you gave out? If potential clients visit your website and are confused or can’t find what they are looking for then your time was not well spent. Your potential client is no longer a potential client and you’ve lost the chance for new business.
A professional design firm will carefully place your brand into the market so your message is clear, concise and well designed. Design firms work hard to make sure your marketing efforts are a success, so you can concentrate on what you do best!
2) Website Architecture
Planning out your website is far more important than just getting something up as fast as possible. O2 Creative takes the time to plan your website architecture so the navigation is simple and intuitive. Showing up #1 in search engines is useless if your bounce rate is high – meaning visitors leave your website immediately.
3) Custom Website Design
Pre-designed website templates are easy to use and fast, but that’s all there is to it. Visitors can tell it’s a pre-designed template because they have seen the same layout else where- this makes your site generic. O2 Creative takes the time to understand you and your business so you get what you wanted the first time and the design conveys your business. We understand website standards, research website trends, and test usability.
4) Website Management and Support
So you went live with your “do it yourself” website, now what? Did you add all the features you wanted? What happens when you run into problems? Is your email working properly? O2 Creative offers support with new websites and continued support with websites we manage.
5) The Big Picture
If you created your own website did you keep in mind key search words, Meta tags, web marketing or social media? Are you ready to keep up with the ever changing search engine optimization (SEO) trends and regular posting on blogs, Facebook and Twitter?
O2 Creative not only designs custom websites, we also keep the big picture in mind. We are a full service agency offering complete branding & marketing services. Give us a call or email us today at 970-726-8021 or info@o2creative.com
